Hello, fellow Event-urers!
We’re beyond excited to introduce our passion project: the Festival of Eventing—an event designed for us, by us. This is not just another industry gathering; it’s our opportunity to showcase innovation, technology, and best practices for all event professionals – from small business owners to large-scale conference and exhibition leaders.
As co-founders with decades of experience launching, managing, and transforming some of Africa’s most prestigious events, exhibitions, conferences, and meetings, we’ve seen firsthand the triumphs and trials of this industry. And we know one thing for sure: it’s time we had an event that celebrates the industry while equipping us all to tackle its ever-evolving challenges.
Why We Built This Festival
Let’s be real—eventing isn’t all glitz and glamour. The long hours, impossible deadlines, and relentless pursuit of perfection are part of the job. We know what it’s like to juggle last-minute changes, deal with unexpected logistical nightmares, and push the boundaries of creativity—all while trying to balance our personal lives. And yet, despite being in an industry dedicated to connection, we’ve often felt alone in the chaos.
For too long, event professionals have worked in silos, navigating an ever-changing landscape without a true community to lean on. That changes now. We created the Festival of Eventing not just as a platform for knowledge exchange but as a space where we can connect, learn, and elevate the industry together.
A Balancing Act Like No Other
How many of us have fought back tears in a boardroom after a deal fell through? Or worked through the night, barely managing to grab a shower before “game day” began? Blisters? Oh, we’ve earned our stripes—powering through exhaustion, creating magic on shoestring budgets, and pulling off the impossible more times than we can count.
Let’s not even get started on the diplomatic acrobatics required—navigating VIP protocols, customs paperwork disasters, venue negotiations, and last-minute sponsorship demands. And of course, there’s the challenge of explaining to friends and family that eventing isn’t just about fun parties—we’re strategists, creators, and problem-solvers in one of the toughest industries out there.
While we can’t eliminate the chaos, we can create a space to share, grow, and innovate together. That’s what this festival is all about.
Our Vision: A Festival for the Future of Eventing
Imagine a two-day immersive experience that brings together the sharpest minds and most innovative solutions in eventing. Our vision is to curate a dynamic ecosystem of 1 000+ event professionals—organizers, suppliers, venues, and tech pioneers—who are redefining how events are conceptualized and executed.
But this isn’t just another conference. This is a movement. We’re creating an interactive space where you can experiment with new technologies, discover groundbreaking solutions, and engage in real, transformative conversations. From AI-driven event tech to sustainability solutions, audience engagement strategies to cutting-edge design, this is where the future of eventing will be shaped.
Expect hands-on demonstrations, deep-dive workshops, live case studies, and networking opportunities that go beyond swapping business cards. You’ll walk away with not just new skills, but a renewed sense of purpose, fresh ideas, and industry connections that matter.
A Proudly African Showcase of Excellence
Mark your calendars for 8 – 9 August 2025. This isn’t just an event—it’s a celebration of African eventing at its finest. We are putting a global spotlight on the innovation, talent, and expertise driving Africa’s event industry forward.
And here’s something special: the Festival of Eventing aligns with South Africa’s Women’s Day. We’re seizing this opportunity to celebrate the phenomenal women shaping our industry. But let’s be clear—this is a festival for everyone. We are here to recognize the contributions of all event professionals, regardless of gender, background, or industry segment. Together, we are stronger.
Where Every Event Professional Belongs
Whether you’re an independent event planner, corporate marketing lead, exhibition director, venue operator, service provider, or tech innovator, this is your space. From B2B, B2C, G2G, and B2G professionals to freelancers and newcomers eager to make their mark—you belong here.
We are building a home for every individual who powers this industry. No silos. No barriers. Just one united community of event professionals.
Join Us in Cape Town—The Ultimate Eventing Playground
There’s no better backdrop for this industry-defining event than Cape Town, Africa’s event capital. With its vibrant culture, breathtaking scenery, and deep-rooted history in event excellence, this city sets the stage for an unforgettable experience.
We invite you to be part of this journey. Let’s push boundaries, challenge norms, and create events that truly matter. Let’s learn from visionaries, trailblazers, and innovators who are shaping the next chapter of eventing.
Together, we can elevate this industry, celebrate our wins, and support one another through the inevitable hurdles. This is your event, your community, and your chance to be part of something bigger.
Welcome to the Festival of Eventing—where the future of eventing takes center stage.
Let’s make magic happen! And if you catch us sprinting through an airport in mismatched shoes, just know—it’s all part of the adventure!
With love and excitement for the event-ures ahead!
Betty, Kesh & Dev
