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CONTENT CHAMPION & STRATEGIC SAGE

Devi Paulsen-Abbott

Devi is a dynamic leader and strategic growth guru, on a mission to turn challenges into golden opportunities! With a heart for empowering businesses across Africa, her journey is packed with exciting experiences, valuable lessons, and a genuine commitment to uplifting others in the industry. Devi’s story is a vibrant testament to the magic of strategic thinking and the unstoppable pursuit of excellence!

Favourite Quote:

“Be yourself, embrace your uniqueness, and don’t let anyone else define your worth…” – Caster Semenya
Caster Semenya’s message emphasises the power of self-acceptance and authenticity. Embrace your uniqueness and don’t let others define your worth. Your true value comes from within, shaped by your experiences and individuality.

Most Memorable Memory:

One of Devi’s most unforgettable experiences was successfully orchestrating a major industry conference amidst political unrest. The event went off without a hitch, showcasing our ability to be resilient and thrive under pressure.

Biggest Lesson Learned:

Devi emphasizes the importance of humility in leadership. She believes that true strength lies in recognizing that one does not always have all the answers and that collaboration is key to success. In her experience, she has discovered that in chaos, there is opportunity; the most challenging situations often lead to the most significant breakthroughs. Additionally, she has learned that progress is better than perfection; embracing the journey and taking incremental steps often results in greater achievements than waiting for the ideal moment.

Experience Highlights:

With 22 years in leadership roles, Devi has made a profound impact on the African event and media industries. Her tenure includes serving as Chair of the Association of African Exhibition Organizers and co-founding pivotal organizations such as the African Agri Council and the BIM Institute. Whether scaling businesses or forming strategic partnerships, Devi’s expertise also shone through her work with DMG Events, Clarion Events, and Energy Capital & Power. Currently, as a Management Strategist and Consultant, she continues to drive growth and innovation across the continent.

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